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How To Enhance Your Customer Relations With Logistical Efficiency

Logistical efficiency refers to “how effectively a business conducts its operations”. More commonly known, logistics can be defined as “the detailed coordination of a complex operation involving many people, facilities, or supplies”.

The most perfect example I can think of for both logistical efficiency and logistics in a single business today is Amazon. Their entire product line is broken down into relatable categories and their customer service is excellent. The entire system is so efficient and user-friendly, customers are usually able to navigate the enormous site by themselves.

When you think about logistics, then you likely think of the physical transportation of goods or digitally sending vital information. It can be from warehouses to supply chains or manufacturing processes to shipment management.

All of it plays a part in getting a single product out to a customer. Doing so in an efficient way is necessary for your business to keep growing and to retain (and gain) customers. When you market a product, you are just making promises or claims of what it does.

But when it comes to operations and logistics, you are actually delivering and doing what you claim. Someone like Amazon can’t promise Prime next day delivery to their customers if they don’t have the necessities in place to make it so.

If Amazon stopped fulfilling their orders, then they would quickly lose customers. So you need to be able to do what you say and do it well. Here are just a few ways that you can enhance your customer relations with logistical efficiency.

How To Enhance Your

Customer Relations

With Logistical Efficiency

Use an Information Management System

If you’re able to afford an information management system for your business, then you should absolutely use one in your business. It will benefit your business in many areas, from how the warehouse is managed, to the supply chain, tracking of orders, and so on.

You may be able to afford a custom solution but even a general program can make a lot of difference. A lot of your problems are going to be solved when you manage and use the information that you have in an optimized manner.

Provide Up-to-Date Training For Staff

If your company training seems to be a bit out of date, it’s important to update everything right away. You’ll want to make sure that your training manuals and/or videos are all up-to-date.

All of this is necessary because of any potential compliance issues you may run into. Next, you should make sure that your entire staff is fully trained on all the new protocols.

You should be able to do most of your training internally. But you should see if you have any drivers that need to external, up-to-date training, in order to improve their delivery times.

If this is the case, you’ll want to use an external provider like CDL training. Better training your staff will really help to improve the supply chain flow for the better.

Learn From Your Competitors

The fact is not many, only around a fifth of startups, last longer than one year. This is usually because a company stops learning, therefore, stops improving. No matter what business you’re in, the industry competitors in your market can be a great source of knowledge.

Pay close attention to what your industry competitors are doing in their businesses. They’ll be doing some things well and other things, not so much. If you can compare and contrast what they’re doing well or poorly, against what your team is doing well or poorly… Just imagine!

Guest Post By Rainier Louis

Edited by Jessica Rose Adams