Last Updated on November 5, 2019 by Jessica Adams
In a digital world, businesses survive by attracting customers to their website, usually with the end goal of making a purchase. Whether a business gets a conversion or sale, the numbers convince sponsors to invest, or a buyer made a purchase of some kind, ultimately, it’s the products that drive traffic to any website.
If a website survives by the number of people that visit, it would stand to reason that it would only succeed with a high volume of traffic. It would then stand to reason that this site should have specific products that drive more targeted traffic to the site, essentially to purchase the very product or service that drove them there in the first place.
But while having a product is one of the easiest and overall best ways to make money online, it’s really all about what’s in the product that helps to drive the most traffic. Here are some of the best attributes of products that drive traffic.
4 Of The Best Attributes In
Products That Drive Traffic
They Focus On Added Value
It’s easy to focus on packaging your product, marketing it and definitely, pricing it. But the #1 thing you should be focusing on is this question, “does my product add value among all the other products on the Internet just like it”.
Speaking on the Fire Nation podcast, Joe Kashurba discusses this technique, so Listen to this for the full version. What he promotes is competing with the value of what you are trying to sell. Make sure it’s better than what the competition has to offer to pull in followers.
And Go The Extra Mile
One trick which adds value is to go the ‘extra mile’. It’s not as hassle-free or cheap, yet it sticks. Anyone who has read the book The Tipping Point by Malcolm Gladwell will understand the importance of “breaking into the customer’s mind and staying put”. The reason it works is that websites often choose the path of least resistance.
So by going above and beyond, it would stand to reason that a grand gesture encourages loyalty. Take Match.com as an example. Now, the dating site offers three hours of free babysitting so that single parents can date more! Now that’s what I call “going the extra mile”.
They Utilize Multimedia
Whether the product is the best or not, it is possible to convert users with a basic image. Well, the picture can’t be easy because that would defeat the purpose. Instead, it needs to be big and dominating so that it grabs people’s attention when they land on it.
Also, it should show things in real-time to avoid returns and refunds. ASOS has a program on their app which allows shoppers to see how a piece of clothing looks on a person in real-time. What this does is negate the risk of shopping online and receiving a product that isn’t how they imagined it. This ‘description’ literally contains PROOF!
And Make Sure You Can Share It!
Social media is where most people get their information these days. As scary as this is after multiple elections and referendums, it works in most sites’ favor. Why? Because you can make your content shareable so that it syncs with social platforms. For example, use Twitter to tweet about items on sale or any new inventory.
Go LIVE on Instagram’s IGTV and talk all about it on your personal channel. You’ll find that “tweeps” retweet and comment on posts, which entices their friends and followers. A product that generates more and more retweets, in this case, is likely to go viral. Don’t you want to go viral? Isn’t it the best at driving traffic? Oh yes, it is!
Jessica Rose Adams
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