Thank you so much for stopping by our little corner of the web! My name is Jessica Adams Rose and I’m the Founder & Head Visionary of Alegria’s Muse, a “How-To Hub” for Bloggers, Brands & Creative Entrepreneurs….
NO NO NO NO!! This site is NOT a How-To Hub for Bloggers, although that IS what I originally set out for it to be. If you check out most of my posts you’ll notice that while I’ve carefully removed the date from each one, its URL tells the tale. That’s right, I hadn’t published ANY new content on this site since JULY 2016!! The reason I said hadn’t as opposed to haven’t is because by the time you read this, I’ll have changed that.
the beginning – what the heck was i getting myself into?
When I started this blog/biz, I wanted to do exactly what you’re probably trying to do now. I wanted to find that “thing” that I felt passionate about, which for me is singing/songwriting, building websites and all things graphic design elements, fonts, colors, etc. So I built my own website, launched a business from my self-hosted WordPress blogging platform and develop a presence throughout social media. I started at the intersection of where my interest & experience stemmed from.
What I didn’t realize was that I needed to do whatever necessary to make money THEN attempt to infuse my own passions into my project LATER!! When I launched, I already needed to make MONEY fast and from home!! Why from home? I have a young daughter who was even younger in 2015, a co-dependent dog and no reliable transportation to call my own.
I started this journey like you. I looked up ways to make money online, read about everyone making seven figures JUST from blogging and I wanted in on the action! So here’s a bit about my background and how/why I thought I stood a chance in hell of making this work.
Over the last decade I did the most important thing I’ve done in my life and that was having my daughter Claire. As for what I’ve done career-wise, well I started several successful businesses, did a lot of Freelance/Ghost Writing and Guest Blogging here and there… If you really want all the details of my past work history and qualifications, I encourage you to check out my LinkedIn page because typing it all onto here would literally kill me!
Why you need your unique vision to succeed in your own biz
Here’s the deal, I wanted to make money by using my extensive knowledge of the Blogosphere and in my own voice, create a website where I could share tips & resources for Creative Entrepreneurs, Bloggers, Brands & Online Biz Owners. In the beginning, this website was an overall “Lifestyle Blog” because IF I WANTED TO TALK ABOUT JUST ONE AREA OF BUSINESS EACH DAY, I COULD HAVE STAYED AT MY BORING 9-5. But no, my dumb-ass read a book from a well-known Blogger who (in his own experience from 14 years ago) decided that UNLESS YOU FOCUS ON ONE MAIN AREA/TOPIC, YOU’LL LOSE YOUR AUDIENCE.
This Blogger wasn’t wrong….for 2003. How many blogs do you read TODAY that cover many different areas and are wildly successful? There are TONS, in fact most of my favorite sites cover a wide range of topics (relatable across the board though, you’ve got to know your audience)! I decided, since he was my first chosen Blog Mentor (no, it wasn’t Pat Flynn…although he too, tells his audience that you HAVE TO NICHE DOWN AND GET SPECIFIC) that everything he said was GOLDEN and I should follow his rules (my mistake).
What I didn’t realize at the time was that I had NO IDEA HOW TO GO ABOUT MAKING MONEY ONLINE in my own UNIQUE way. I didn’t know what my “passion niche” was. So I took the advice of the first successful blogger I seriously followed and deleted lots of successful blog posts I’d written, spanning three other categories that used to exist on this site. As a result, I only wrote “evergreen” content that provided how-to’s and tips on blogging itself (which I later realize was NOT my passion niche, it was the Blogger dude’s).
I’ve spent the past 4 years studying everything & everyone who has had a success story within the niche of “supporting, teaching & guiding other bloggers to success”. Again, I didn’t select this niche because it was my passion, in fact I realized (too late) that I was copying these “Niche Titans of the Blogosphere”. I wasn’t copying their content, rather, their position and their why. You’re probably thinking, “Someone’s WHY is very personal, how could you inadvertently copy another bloggers’ why”? It’s so much easier than you think and to tell you the truth, most Bloggers I see on Pinterest or on social media are doing THE SAME THING.
Do you know what happens when everyone reads the SAME blog posts floating around on Pinterest (a search engine, not a social media platform)? They end up on the SAME mailing lists, take the SAME courses by the SAME self-proclaimed “gurus” of “blogging, social media marketing, sales funnels, course-creation, DIY design, etc”. No really, go look through your Twitter, Facebook, Instagram and Pinterest accounts. I’ll wait.
For the most part, did you find that the “Bio” for almost everyone in each of the NICHES I mentioned above, read pretty much the same? Oh, and did you find that most of your followers are people who follow the select group of people who YOU follow? It’s crazy, right?!! How does anyone lock down their OWN audience? Is it even possible? Talk about a saturated market! How could this happen?!
DOES this happen to EVERYONE?? Short answer: abso-freaking-lutely.
The way it happened to me was that I read & subscribed to ALL of the popular bloggers, social media marketers, sales funnel experts, course-creators, brand experts & DIY designers. I downloaded their FREE checklists and e-books, listened to their podcasts, purchased 1-on-1 Strategy Sessions with Influencers in all of those niches and started taking online courses from each of the best “Industry Titans”.
I can’t tell you how much money I’ve SPENT on my business in the past 2+ years vs how much I’ve made (I have made some money!). BUT guess what all that studying did?? It put me in a uniquely qualified position to help people navigate their way through a lot of their own questions, like which niche to settle on based on their work history and what they love to do. I call that finding your “passion niche” and my passion niche happens to be helping others figure out what theirs is, while earning an income for myself!
Making money with my online biz was only one category on my blog and was only discussed in a few of my posts. This is because I hadn’t yet found my OWN FORMULA for creating a unique, successful blog/website that generated tons money (hint: all of your money doesn’t have to come from the site itself). More on the later!
awesome Jess, but HOW??
LOL, um…. excellent question my friend! Please read About the Re-Brand for the how and for MY WHY!! Yep, I figured out my why is and it’s ALL MINE 🙂 If you’d like to figure out how the heck to find YOUR WHY, I have the perfect person for you! You totally need to schedule a FREE 30 minute Strategy Session with her (me) NOW!! Then we can talk, figure out where you’re at, how many courses you’ve paid for and never looked at, how we’re going to save you from bankruptcy until your “money-generating blog” actually brings home the bacon, etc… 😉
The Intention of Alegria’s Muse
I used to write blog posts about whatever I was studying (I’m a sponge, truly in love with learning) or interested in developing for our readers. I also focused on making sure that each post produced evergreen content for anyone wanting to learn about all things blogging, social media marketing, branding, design and productivity tips, since those were my main categories. For the record, those are all categories that I am passionate about helping others with since these are all the building blocks to running a profitable online business. BUT learning about those categories ALONE are NOT going to make you money.
Discovering your “Passion Niche”
With so many blogs from all over the world providing ANYTHING for EVERYONE, I want to help people discover what THEIR passion niche is. You know, that thing that gets you out of bed every morning and literally helps propel you to your laptop! A niche, however broad or specific, that YOU know all about, can’t stop reading about, taking courses on, absorbing like a sponge because you truly LOVE it! That’s what you should be Blogging about because it’s the only thing that will sustain you during (however long it takes) to become a profitable blog or business and lasting career.
I want to show people that it IS possible to discover your passion niche, to launch a blog, monetize it correctly and promote it through social/live stream media, podcasts, etc…to create a profitable online business through your blog that makes you happy and that you’re truly GREAT at sharing with others. BUT I also want to show people that while creating a product/service, monetizing a blog and promoting on social media is a great formula (that everyone uses)…. THERE ARE OTHER WAYS TO MAKE MONEY WHILE BEING INSPIRED/ING AND BECOMING TRULY HAPPY!
A Little History Lesson
The word “alegria” (pronounced a-Leh-GRIY-aa) means “joy or happiness” in Spanish/Latin and the word “muse” means “a spirit or source that INSPIRES an artist; INSPIRES creativity“. So what is Alegria’s Muse? “Joy’s Inspiration”, given a full definition here (by me) “a source of inspiration, encouraging you to find JOY in the life you’ve always dreamed.” Cheesy? No, I like to think “sweet”. To the point? Absolutely!
How I’m “Getting There”
I work with clients 1-on-1 when they schedule one of our popular & successful Strategy Sessions. They have always been so incredibly interesting and flat-out FUN, not to mention…I love meeting new people! Which brings me to my latest venture of becoming a LYFT driver to supplement my blog/biz income! Lyft driving incorporates making money with meeting new people and I can share my good and bad experiences with all of you in a new (coming soon) category on the site!
I’d love to hear from ALL of you anytime, so please reach out to me on social media and/or shoot me an email (all of that info is below). I want to hear all about your entrepreneurial journey and learn how I might help you with your blog, brand, online biz… Or how to help you find a way to stay afloat while you discover your own passion niche.
What inspires your true Joy & Happiness?
Is it raising a family? Becoming a millionaire? Teaching people about religion/spirituality? Helping fellow moms navigate the crazy world of Blogging? Making money from your blog/online biz so that you can have financial freedom and less stress from the day-to-day grind? Affiliate links are great but they take time to pay off. Selling products and services are the lifeblood of online businesses but even those don’t pay out right away! How about, finding OTHER ways to make money while you wait for that Blogging pay-day to arrive? Those are all of MY “muses”, my inspiration for becoming truly happy….”Alegria”!!
Jessica Rose Adams
Connect with Jessica on Social Media & Email
Facebook Page: www.facebook.com/alegriasmuse