Before you dive head-long into installing WordPress and broadcasting your new blog to the world, there are some things to keep in mind while creating it. Consider these tips for beginners, before creating & launching your new WordPress site.
Mistake #1: Using a Poor Layout or Design
One of the most important features of your blog is that it should be easy on the eyes. A clean layout without a lot of clutter (think poorly placed graphics or too many ads) makes for much happier readers.
With Google’s rules about websites having to be mobile “friendly” (i.e., websites that are optimized for any device, such as smartphones, tablets and laptops) it would be blogger suicide to go with a static theme and not a responsive theme. In fact, as of April 2015, Google started penalizing any/all websites that aren’t mobile-friendly, as part of its new algorithm. So if your site isn’t optimized for mobile devices, it won’t show be showing up in Google search engines as often.
And while there are plenty of free themes out there, not all are created equal. If you have the means to do so, buy yourself a theme! This site’s first theme was $15 and it was pretty nice but a few weeks ago, I decided to get myself a sweet birthday present (3/19 yo!). I bought myself this new theme you’re seeing and I LOVE IT!!
Not only is it a beautiful, easy-to-navigate/install, responsive theme (created by a true artist, my girl Mel from aprettierweb.com), it’s incredibly affordable! As if things couldn’t get better….you can grab this theme for yourself using this link and receive a discount (yep, I’m an affiliate and proud!). BOOM! That just happened.
Mistake #2: Forgetting to Use An SEO Plugin
If your blog doesn’t show up in a search engine, then your traffic will suffer a fate worse than death (okay, that’s an overstatement but no SEO means no traffic which equals no revenue). Try the top free SEO plugins such as All-in-One SEO or Yoast to help you craft SEO friendly posts and pages.
Another great plugin, although a paid one, is Squirrly SEO. It sits right in your post editor page, guiding you in making your post human friendly as well as providing an on-screen keyword research tool. While you can get it for free, the paid version is well worth the money.
Mistake #3: Not Utilizing Social Media Sharing Buttons
Share, share, share…and share some more! But there are so many apps and plugins to choose from. I’ve always been a huge fan of SumoMe apps and not just the sharing ones! The purple buttons running vertically up the left side of my entire site (posts, pages, blog, homepage, etc) is the main area I have SumoMe share buttons on display. These buttons prompt readers to share anything they like, blog post or page, during their time on my site.
Mistake #4: Turning Your Sidebar Into a Hall Closet
Don’t put just anything in your sidebar or at least, use it as a place to put stuff that you otherwise wouldn’t know where to put it. This goes hand-in-hand with Mistake #1 and can cause your blog to appear “messy” (you’ll want to keep things organized to stay sane!) for lack of a better term. Your sidebar is a good place to show off your featured content, social sharing buttons, as well as any advertising but try not to overload it with ads. You can also use it for your newsletter sign-up form as well as a little blurb about yourself.
Mistake #5: Using Bad Images/No Images
If you’re not using images in every one of your posts, even if it’s just a featured image (like in this post), you’re losing out on a lot of readership. Not only do people love visual content, but Facebook, Twitter, Instagram, and Pinterest posts need them to get any sort of traction across social media platforms. There are plenty of places to find free stock photo images and if you’re at all good with a camera (we’re all professionals, thanks to Instagram!), you can take your own photos. If you have the means to go the extra mile, you should definitely pay for premium stock photo images. Some great places to use are Fotolia and Big Stock Photos, which have reasonably priced monthly subscription programs.
Mistake #6: Not Updating Your Site With Fresh Content
When you update your blog, you’re doing two things: providing new, juicy content for your readers and providing search engines with “pings” letting them know your blog is alive and well. These pings help drive traffic to your blog, so it’s in your best interest to keep up with your posts! Your readers will also know that you’re actively involved in your blog and they’ll want to “stay tuned” for more great content!
Mistake #7: Installing Unnecessary Plugins
I admit I’m somewhat guilty of this, but I’m getting better (promise!). Plugins that are not being used should be deactivated and uninstalled if you do not plan on using them again. Why? The unused ones, especially the ones that are still active, can slow down your website because of the massive amount of resources required to run them. Also, pages that take too long to load can be frustrating, right? Long page loads also tend to drive the average person (who is usually impatient) away from your website.
What about you? Do you have any blogging tips you’d like to share or any questions about the ones we’ve shared? Please leave us feedback in the comments section!