Google AdWords is a great platform for getting your online business off to a good start.
As a marketer, you might be tempted to ignore paid ads and just focus on creating great content. However, you might get the best results if you focus on both organic and paid search traffic.
Many customers with buying intent click on Google AdWords ads. An ad in the first search position has an average click rate of more than 7%, and according toWordStream, 64% of searchers click on Google ads, especially when they’re ready to buy a product online.