It is mainstream that to share news on Twitter one should repeat it a few times, for the simple reason that your followers aren’t up online on twitter all day and that they are likely to miss your great news.

At Wisemetrics we like to look at statistics from lots of data points, and since we have our hands on around 1B tweets, we thought we could get some concrete numbers about if one should repeat tweets.

Some went into doing a fact checking analysis of their past tweets which they did repeat as featured in marketingland or Guy Kawasaki’s blog. Tomasz Tunguz, venture capitalist at redpoint even did a thorough statistical analysis of his full history of tweets and all concluded that indeed it is very valuable to repeat his tweets.

Our Data perspective

By repeat we don’t mean “copy-paste” of the same tweet. It’s against Twitter policy. Repeating a tweet needs a bit of human editing, would it be for a different wording, or emphasizing a different part of your news. Thus we had to start by devising an algorithm which could identify for 2 tweets if they talk about the same news een if they are not identical copies. It performs very well, with 90% precision thus giving us the ability to scan through tweets and automatically identify those which are repeats.

Then we sample 1.5K accounts, looked at 3 months of their tweets and ended up analyzing 1M tweets. We identified all the tweets with repetition, and for each repetition, we normalized its performance with the performance of the initial tweet. Performance being RT + Favorites.

For the full article from Wisemetrics, click here


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